Standing Orders
General Strategic · Internal
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Decide at 70%.

Below 40 is guessing. Above 70 is too late.

We are paid for judgment under uncertainty, not for waiting it out.

Below 40 percent of the information, trust your gut and say so.

Between 40 and 70, call it. Above 70, the moment is gone.

Most of our clients don't have the luxury of waiting for a perfect answer.

  1. 01Before any call, name your current confidence level.
  2. 02Below 40: more work. 40 to 70: decide. Above 70: you've already waited too long.
  3. 03Document the decision and the confidence level. Revisit when reality reports back.
  4. 04If you're chasing the last 20% of certainty, you're probably stalling.