Standing Orders
General Strategic · Internal
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Failure is feedback is knowledge.

Failure has a single redeeming feature, it's the only time we truly learn and grow. Use it well.

Every failure, from a small slip to a strategic loss is only worth what we extract from it. No lesson, no value. It takes candour: name what went wrong, your own part first. Everyone should be able to answer one question: what's your mechanism for learning from failure?

  1. 01Every project ends with a 20-minute ‘what would we do differently’. Documented.
  2. 02When you cock up, you tell us first. Before the client, before your team.
  3. 03Keep your own lessons file. Private, specific, revisited quarterly.
  4. 04Be ready to answer: what's the last thing you got wrong, and what did you take from it?