Standing Orders
General Strategic · Internal
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87%
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1% more.

Not twice as good. 1% better, a thousand times over.

Greatness isn't the rare big move. It's the accumulation of small craft — the texture of how the work arrives. Take the email subject line, written so the client can still find the thread three months from now. That's the level.

Senior consultants are often good at the rare big move and sloppy on the texture, because it feels beneath them. It is not. For a firm whose product is writing and judgment, the texture is the product.

  1. 01Pre-reads land 24 hours before the meeting. Minimum.
  2. 02Calendar invites have agendas. Always.
  3. 03Subject lines are search-friendly, dated, specific.
  4. 04Read your work one more time before sending. The eighth pass matters.